In an attempt to build a successful, meaningful, engaging, transparent Real Estate business, my partner Ken Hunter and I have spent approximately a year laying the foundation for our new company that we plan to launch in July.
We've determined that consumers are NOT PLEASED with the way Real Estate has been handled in the past and are calling for change. We're here to answer that call.
We believe our clients are bright, capable individuals who want to be empowered to make their own best decisions and not be held hostage by the Real Estate industry.
We too believe in the new transparent and open model of doing business and know that consumers are tired of hearing how great Realtors® are. At our core essence is the belief that ego must exit our business and that leadership and sharing of information, and connecting with/and giving back to our community, as well as our committment to excellence, is where you will find our value. We believe that Collaboration, NOT Competition is how we will strategically position ourselves for growth. We endeavor to build trust, authenticity and relevance.
What are your frustrations with the Real Estate industry? Have you worked with a Realtor® before? Do you see the benefits of working with a Realtor®? What changes would you like to see?
I think people wanted to be collaborated with, and not talked down to. By the same token, I think people want to be reassured, too. Any big purchase is scary, or has scary elements to it. These need to be addressed, and dispelled by someone who is confident, knowledgeable, and understands the value of empathy. When Realtors, or really any professional, undertakes this approach, experiences are always going to be more positive.
ReplyDeleteThanks for the post!
Thanks Rob! You make an excellent point! As a full time Realtor I often forget that I'm the one studying the market, in the product and negotiating the terms. I try to remember what it was like when I was first licensed and how much I didn't know! So many things to consider from costs, to market conditions, to subjects to interest rates, to value etc etc etc. It's taken three years and many many deals to become confident as an expert and yet still every deal poses a new learning experience. So part of what I believe my clients want is a strong ally and an advocate on their behalf. Someone who can wisely advise and help them make their choices more confidently.
ReplyDeleteI've done both, made a private purchase w/out any realtor involvement and done several transactions with realtors.
ReplyDeleteWhen you work with a great realtor who services the hell out of your transaction it can be great. If you work with someone unprofessional it is a poor experience. Much like the rest of the business world. I look forward to hearing your new approach TLC. I'm sure it will be a hit!
Thanks for your comment Rich. We battle the perception of the value of a Realtor every day. Its often difficult to explain and honestly sometimes we get tired of it. We work very hard on behalf of our clients and we often do not get paid for our work/expertise.
ReplyDeleteMy goal is to restore that perception. Wish me luck!
PS - Congrats on your new venture!
Hey Teri!
ReplyDeleteI believe the way of doing business is changing very rapidly and it seems transparency,content and exceptional service are king. If you are not changing with it you will be left in the dust. I am looking forward to hearing more about your new venture!
Thanks Kelley!
ReplyDeleteI soooo believe we're on the same page here! I love what you're doing and can't wait for your feedback on our new thing! Thanks for your comments! Really appreciate it!
Anyone looking to buy or sell in Calgary please check out Kelley Skar: http://www.kelleyskar.com/
You are right but i think As home values dip, so do the value of many high-end home improvements, according to a Jan. 12 National Kitchen & Bath Association survey. Remodeling magazine’s Cost vs. Value Report 2009-2010 found that small-scale, low-maintenance projects and replacements and an emphasis on essentials over extras may lead the way to recovery in the housing market.
ReplyDeleteFor more information about real estate visit Austin Real Estate