Your Values Reveal Your Truth

This morning's #BrandTribe chat (where we discuss best practices in brand creation and communication every week on Twitter at 9am PST) was extraordinary!  Andrea and I introduced the subject of values and how that relates to your brand.  Apparently talking about values really gets people revved up cause for week 3 we had some huge engagement!

Before we got started I was flagged about Jeff Turner's blog Behavious Is The Truest Form Of Communication and he refers to Marc Davidson's 1000 Watt blog post Who Are You? Jeff and Marc both lead by example and tend to address the tough questions cutting through the crap and getting to the heart of the matter.

Jeff acknowledged many people struggle with identifying their values and suggested that your values aren't just words...you don't just pick some pretty sounding words and post them on the wall.  Our values guide all our decisions and our behaviours reflect them.  Its something more intrinsic and not necessarily always something positive.

Here's the thing....I feel a shift happening. Maybe you do too?  I have tagged it #feeltheshift and I'm starting to see it EVERYWHERE!  The rich conversations have moved away from money and prestige and ego....into far more positive realm...its like we're all starving for more meaning in our lives.  We want to attract people into our world that are more aligned with our values.

For me that means integrity, ethics, having conversations that actually matter and drive to do 'good' like Andrea with her new company Brands For The People.

This is a company I WANT to partner with.  I want to get behind Andrea and promote her to my sphere because I BELIEVE in what she stands for and I BELIEVE she's doing the GOOD work.  Its no cooincidence that we're also friends.  It's her values, vision and principles that draw me to her.

So grab a piece of paper...take some time...go deep....be honest and ask yourself: What do I stand for?  Truly.

1st EVA #BrandTribe Chat

Company Launches To Help You Zone in on your SWEET Spot!

You know when you meet someone and you immediately feel a connection? 

That's how it was when I met Andrea Shillington!

She was invited to join a very intimate meetup with some amazing friends of mine, Stephen Jagger and Jeff Booth and a few others and we were all immediately impressed with her beautiful smile, professional poise and dynamic conversation!

A Branding Professional having lived abroad in Dubai and England and now in Vancouver BC,  Andrea has a very global perspective. I've had the privilege of seeing her in action with one of her corporate clients coaching them in all areas of business. She is deeply intuitive, creative, strategic and articulate. She has the innate ability to drill down and pull out key elements, issues and goals of the client and I'm learning, branding has less to do with a pretty logo and more to do with understanding your core essence and then assigning a visual representation and creating an overall experience.

Coupled with her deep need to contribute and help others, I'm thrilled to announce that Andrea is launching her own company called

Brands for the people! 

I LOVE LOVE LOVE her tagline: 

Connecting entrepreneurs with brand strategy and design. To do, good.

Make sure to visit Brandsforthepeople.com to sign up for updates and be notified the MINUTE the site is ready so you can be empowered and get your FREE tools! (I've had a peek and you're going to LOVE it!)