Thanks to Jason Keath of Social Fresh for sharing this video of Jason Falls of Social Media Explorer
SoFresh Nashville - Jason Falls Recap from jason keath on Vimeo.
So I love how Jason Falls refers to the Social Media Purists as "tree huggers who hold hands and sing Kumbaya! Too funny, but he makes such a valid point! If you aren't making money then Social Media is just a hobby!
The ever lasting question always comes back to ROI and monetizing. If you aren't generating business then what the heck are you doing?
There are sooooo many social media evangalists out there right now - how the heck do you weed through all the information and hype?
I say find some local experts that you trust who you can engage in conversations with you who have a background in marketing and understand the fundamentals of tracking and hitting target audience; sociology and behaviour marketing as well as conversational marketing strategy.
The GREAT thing about Social Media is it attracts experts and newbies together to share information but bottom line is building relationships/brand awareness and generating business! Stop huggin those trees!